As we know, Visuals are very much important in today’s world.
Apart from Facebook, Instagram is probably one of the most important and powerful social network for businesses.
In fact, many brands are using instagram as their primary and mostly profitable marketing channel.
Instagram is one of the most loved platform with over 1 billion users on it.
What Is Instagram Marketing?
Instagram marketing is method of marketing which is used by brands to use Instagram to connect with their desired customers and promote their products and services.
USP’S of Instagram
There are some instagram features that make Instagram unique and vibrant as a platform.
These features includes:
- In-app editing of photos
- Short video sharing
- Instagram stories (which disappears after 24 hours).
Basic steps to set up a business page on IG
- Use your business email and create an Instagram account.
- Then fulfil the account details, “Your Brand or Business Full Name” in account details. This is your official username on Instagram and people can search your page using this username.
If your username is already taken by someone else then create a username for your instagram business using dots or underscore in between your brand name.
- Use your official logo or any other image related with your brand as your profile picture.
- Your Instagram bio should give a concise summary of what you represent, sell or provide and a reason why people should follow you.
Remember, bios have a limit of 150-characters usage.
How to Market On Instagram?
There are mainly two types of marketing which is done by brands on instagram:
Influencer marketing is currently most effective Instagram marketing strategy. From celebrity influencers with millions of followers to micro-influencers with less than 10 thousand followers, Influencers marketing has many options.
It’s important to understand who is the right influencers for your product or services.
Many brands had run successful campaigns even using some micro influencers who had only a few thousand followers.
The key is to make sure that the influencer has followers who are engaged and that your brand voice resonates with the influencer.
Instagram advertising is one of the most used method of marketing on instagram by paying to post sponsored content on the platform to reach a wider and more niche targeted audience.
Instagram advertising is mainly used to growing brand exposure, increasing website traffic, generating new leads, and moving current leads down the funnel for higher chance of conversion.
Use of Instagram Marketing Tools
Instagram insights are quite similar to Facebook Insights as it helps you see the insights such as reach and engagement on your posts.
You can also view the demographic data which specifically includes audience age, active hours, gender and location.
You can use these tools to see what’s working and what can be improved.
Uploading right number of Instagram posts right is very important.
While too many posts can turn off your followers, too few posts may keep you off their timelines altogether.
The best way around this is to post only at those times when you know your users are online and active.
- Be consistent
- Use hashtags
- Stick with one filter
- Post Instagram Stories regularly
- Get feedback with polls, questions and stickers
- Be careful of follower fatigue
- Mention others
- Explore Instagram’s video features
- Be authentic
It’s very essential to track the right metrics to really get a wider knowledge of your Instagram marketing performance.
Your follower growth rate is a metric that shows you if people are actually liking your content.
Also Engagement Rate is very important metric which should be checked at regular intervals.
Engagement means number of likes and comments on your posts.
You need to keep notice of the average engagement percentage of your total followers and the average engagement rate on every single post.
This will help you get a more clarity on how your page is performing in recent time.
Types of Posts on IG
Images are the most uploaded content on Instagram’s post. While using high-resolution images and impressive filters is great, it’s important to be authentic.
Customers are looking for content they connect to, and images that are boring or too promotional will backfire.
Currently video content is on boom on instagram as video get very much shared on instagram. With 64% of marketers saying that video will be the focus of their marketing strategy going forward, this is one form of content you just can’t ignore.
Since they disappear after 24 hours, you don’t need to worry too much about aesthetics and high-quality. You can experiment with interesting formats like GIFs, boomerangs, behind-the-scenes videos, and live videos.
Moreover, you can tag influencers on stories and even add the link to your product in the stories.
Content Forms that Work
Instead of just focusing on images and videos of your product, try to define your brand personality and design lifestyle posts around that.
Behind-the-scenes images are also a great idea. They give people a glimpse into the inner workings of your business which people can connect with.
Reposting Employee Posts
Reposting relevant content from your employees’ Instagram account is also a good to create a good sense of authenticity in your content. It also helps humanize your brand for your followers.
As discussed, influencers to talk about your product is a great way to reach your target audience. Make sure you collaborate with your influencers to plan the timing and theme of the posts in advance.
Curating good and shareable content from your users and followers and crafting your Instagram marketing strategy around it is a great idea. It helps build credibility and authenticity for your brand.
With over 1 billion monthly active users, brands cannot afford to ignore Instagram marketing in this year 2019.
However, Instagram is becoming more relevant as it keeps growing at a rapid speed.
This is the right time to start using Instagram marketing strategy before the platform become overcrowded.
Make sure you follow all the tips in this blog to get your marketing in Instagram approach just right.